Thank you Mayor Peduto! We are proud to announce that April 12th (4/12) is now officially "412 Day" in the city of Pittsburgh. We have always aimed to celebrate the power of community--just like the community that raised us. We’re all for (4) one (1) -- too (2). #412Day

"412 Day" was conceptualized by us and signed into official proclamation April 12th, 2017.  Each year on this brand holiday, we celebrate a community day aligning with exclusive product launches and unique activations often with different brand partners. Stay tuned for this year as we are celebrating 15 Years of 412. 4/12/23  #412Day