412 was birthed in late 2007 with the aim to create a brand that celebrated Pittsburgh’s emerging generation of cultural creators and professional athletes - all inspired by the ‘Burgh’s proud blue-collar heritage. Pittsburgh native brothers and cofounders, Christian and Aaron Kinkela, thought that the best way to represent their hometown was to create a logo and brand steeped in the insight that “In Pittsburgh, Hometown is Hero.
Since 2007, 412® has produced collaborations and projects with athletes, artists, creators, brands and organizations that represent Pittsburgh and its culture. Our work includes partnerships with the Pittsburgh Pirates, Pittsburgh Penguins, New Era, Heinz and others, along with officially licensed collaborations with the Arnold Palmer and Roberto Clemente brands. With new projects and partnerships continuing to develop, including an upcoming collaboration with L.A.B. Golf, 412® continues to expand its reach while remaining rooted in Pittsburgh.
