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412 Projects

412 was birthed in late 2007 with the aim to create a brand that celebrated Pittsburgh’s emerging generation of cultural creators and professional athletes - all inspired by the ‘Burgh’s proud blue-collar heritage. Pittsburgh native brothers and cofounders, Christian and Aaron Kinkela, thought that the best way to represent their hometown was to create a logo and brand steeped in the insight that “In Pittsburgh, Hometown is Hero. Over the past 15 years, Shop412 has produced product collaborations and engaged launch events. Below are projects we've produced that represent us and our city. #412