412 x Taylor Gang "412 Day" capsule features custom bold graphics on premium accessories, short and long sleeve tees, & pullover hoodies.

For this project we paid homage to Taylor Gang's original artwork with nods to our rich sports history and elements seen throughout our brand over the years.

Our bench clearing brawl concept brings to life the spirit of the underdog; something that lives in each of us who represent Pittsburgh.

"412 Day" was conceptualized by us and signed into official proclamation April 12th, 2017.  Each year on this brand holiday, we celebrate a community day aligning with exclusive product launches and unique activations often with different brand partners. Stay tuned for this year as we are celebrating 15 Years of 412. 4/12/23  #412Day