IT STARTED OUT AS JUST AN IDEA. A FEELING. OUR DESIRE TO REPRESENT OUR CITY. OUR FAMILY. US. ALL OF US. TOGETHER. TODAY. 412 IS A MOVEMENT THAT WE’VE ALL CREATED. IT’S BECOME THE LOGO OF OUR CITY. OF OUR COLLECTIVE EXPERIENCES. BLUE COLLAR OR WHITE COLLAR. FROM THE PROFESSIONAL ATHLETE BLINDED BY THE POST-GAME INTERVIEW FLASHBULBS TO THE LITTLE LEAGUE STAR PLAYING IN THE GLIMMER OF THE PARK LIGHTS AND SUNSETS. THE MEMORIES FORGED HERE BY WARHOL, LEMIEUX, WIZ AND ALL OF OUR OTHER GREATS ARE ALL WITH US TODAY. BECAUSE TODAY, WE DO IT TOGETHER. AS WE ALWAYS HAVE.. BECAUSE WE ARE #412BUILT.
412 was birthed in late 2007 with the aim to create a brand that celebrated Pittsburgh’s emerging generation of cultural creators and professional athletes - all inspired by the ‘Burgh’s proud blue-collar heritage. Pittsburgh native brothers and cofounders, Christian and Aaron Kinkela, thought that the best way to represent their hometown was to create a logo and brand steeped in the insight that “In Pittsburgh, Hometown is Hero.”
Over the past five years, Shop412 has produced product collaborations and engaged launch events for Kris Letang (Pittsburgh Penguins), Ike Taylor (formerly of the Pittsburgh Steelers), Lupe Fiasco (Grammy-winning recording artist), 13thWitness (one of Instagram’s most-followed photographers), Meghan Klingenberg (Women’s World Cup Champion), and Heinz (a Kraft company). New Era is the official headwear partner of 412. Shop412 is a proud partner of the Pittsburgh Pirates and the Pittsburgh Penguins. Most recently, the Pittsburgh Parks Conservancy & Pittsburgh Firefighters Local No. 1, and many more partners to be announced soon as we celebrate our 15-year anniversary.
Shop412 is located in the heart of the South Side of Pittsburgh, in the SouthSide Works complex. The brand’s web presence launched in 2007, shortly after our retail door opened in 2008 with the aim of offering Pittsburgh a diverse array of the best gear from around the country as well as a home for the 412 brand. Shop412 partners with top brands in the world on co-branded 412 projects that launch seasonally.
Please be aware that the stock in our store is turned over quickly as we aim to provide the newest high-quality product to our customers. Our sneaker offering is updated via our social channels with the date released. Due to a consistently high demand of each offering, we recommend calling the store to confirm with an inventory check.
Phone orders of product advertised on the blog will be accepted. Please call our store during our hours of operation. Return/exchange policies will be consistent with online return/exchange policies.
420 S 27th St.
Pittsburgh, PA 15203
In-Store Hours: MON-SAT: 11-7PM SUN: 11-6PM