In 2015 we had the opportunity to collaborate with one of worlds most recognizable brands, Heinz. Our mission was to create an apparel capsule and mustard bottle that would raise community awareness of the hunger issue in our hometown and nationally. Below is an excerpt from the Heinz corporation press release.
Stay tuned for updates throughout our continual campaign to raise one million meals!
PITTSBURGH--(BUSINESS WIRE)--Some cities have hometown heroes. In Pittsburgh, Hometown is Hero. Pittsburgh-based brand and fashion retailer, Shop412 has collaborated with Kraft Heinz on a limited-edition Heinz Yellow Mustard bottle to help raise critical funds for Greater Pittsburgh Community Food Bank. The one-of-a-kind 412xHeinz Yellow Mustard bottle will be available for $20 exclusively at Shop412 starting Saturday, September 19. All proceeds from the bottle’s sales will benefit Greater Pittsburgh Community Food Bank, who has the ambitious goal of raising enough funds to pay for one million meals in the Southwestern Pennsylvania area.
“The future of Pittsburgh is as bright as ever and this limited-edition 20 ounce Heinz Yellow Mustard bottle is a manifestation of the potential that Pittsburgh will realize forever,” said Christian Kinkela, Managing Partner, Shop412. “We have joined efforts to help end hunger in Southwestern Pennsylvania with each dollar raised equaling five meals,” said Kinkela.
“Hunger in our region is a problem and can affect everyone- a child’s classmate, an office coworker or a neighbor down the street,” said Lisa Scales, President & CEO of Greater Pittsburgh Community Food Bank. “The Food Bank network is so thankful for the support of wonderful partners such as Heinz and Shop412 and the community that continuously rallies around supporting this important issue.”